Big Data Spotlight: Guavus enables efficient, profitable networks

Operational intelligence platform fuses, correlates and analyzes operational and business data in real time

Guavus Overview

Proven at the world’s largest communications companies, Guavus provides an operational intelligence platform integrated with a suite of next-generation analytics applications for planning, operations and marketing. These applications have deep domain expertise and data science built-in to provide real-time analytics that enable businesses to become more efficient, profitable and competitive.  The company claims to analyze more than 50% of the mobile data traffic in US and processing more than 2.5 petabytes of data daily.

Company Profile: Guavas

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The company has pursued selective acquisitions in the past to strengthen its offerings for the telecom vertical, which included acquisition of Neuralitic Systems, a leading provider of mobile data monetization and marketing analytics in January 2013 and Pipeline, a leading technology product of Internet Protocol Detailed Records (IPDR) for MSOs in June 2013.

The company continues to secure funding from strategic investors to expand its operations, strengthen the product offerings and pursue selective acquisitions to cater to the requirements of global and diverse customer base. Key strategic investors include Intel Capital, Sofinnova Ventures, Artiman Ventures, Investor Growth Capital, QuestMark Partner, Goldman Sachs, Singtel innov8 and TransLink Capital.

The Guavus Reflex® operational intelligence platform, fuses, correlates and analyzes operational data with business data in real time. The platform brings together streaming data with stored data, and enables faster and better quality decision making based on predictive analytics. It provides analysis capabilities on structured as well as unstructured data. The platform uses optimized computational algorithms and machine learning features, for providing insights from the received volumes of datasets including root cause analysis and anomaly detection.

The company provides its solutions to leading telecommunication service providers, enterprises and MSOs. Some of its clients included AT&T, Verizon, and Sprint etc.

Founded in the year 2006, the company has 300+ employees and has its headquarters in San Mateo (California), United States along with offices in India, United Kingdom, Australia, Mexico, Canada and Singapore.


The combination of the Guavs Reflex platform, and a suite of next generation analytics applications, provides a complete analytics solutions ranging from data ingestion and aggregations to providing data visualization through the analysis of the available data for service assurance and customer experience management.    The Guavus Reflex platform leverages the latest Open Source analytics technologies, including Apache Hadoop, Spark and Yarn at its core, to deliver a carrier-grade, scalable, low-latency, highly distributed platform. With Spark embedded in the Guavus Reflex platform, Guavus delivers advanced analytics capabilities to customers and enables continuous real-time streaming analytics within seconds of data being collected.

The Guavus Reflex platform can be deployed on premise, on bare-metal or in a fully virtualized environment and complements traditional business intelligence, ‘data-warehouse’ and ‘data-lake’ infrastructures for maximum flexibility. It is a single data platform designed to support applications across multiple business functions including planning, operations and marketing.

Big Data Spotlight: Guavas Class of Products

The real time analysis and insights provided enables the companies (telecom operators) to increase the efficiency of their marketing campaigns, through increased analysis of the network data captured and customer data to create customized plans based on their usage, customer profiles etc. Also, the effectiveness of the campaigns used to target the customers based on customer data. The network data availability would help them improvise their network workloads and also increase the customer care services.

Strategies and Plans

Guavus in order to strengthen its positioning in the telecommunication verticals pursues growth strategies which have been outlined below:

● Actively seeks funding from leading strategic investors to further enhance its services offerings and expand into new geographies.  The company raised an investment of $20 million in funding from strategic investors and partners, to further enhance its intelligence platform and strengthen its arrays of applications offerings for marketing, customer care and security services for the telcos. (Aug’ 14)  It has also raised $9 million in funding from Goldman Sachs and TransLink Capital, to expand its operations in the Asian region and pursue acquisitions. (Apr’ 13)  It had earlier raised a financing of $30 million from Investor Growth Capital and QuestMark Partners, along with Artiman Ventures, Sofinnova Ventures and Intel Capital, bringing its total financing to $76 million since 2006. (Jan’ 13)

● Pursues selective acquisitions to strengthen its positioning as a leading provider of analytics solutions in the telecommunications vertical.  Acquired Pipeline, a company involved in the collecting, analysis and mediation of IPDR (Internet Protocol Detailed Records), to enable the telcos analyze the network bandwidth and network utilization trends. The acquisition enabled Guavus to position itself as a big data analytics company to analyze the trends and usage pattern of the networks, services, devices and subscribers. (Jun’ 13)  Completed the acquisition of Neuralitic Systems, a provider of mobile data monetization and marketing analytics services to the telecommunication services providers, to optimize business operations and customer experiences through data analytics, to enable them to enhance their revenue stream and improvise customer service experiences. (Jan’ 13)

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Partnerships  and Key Contract Wins

Guavus partners with companies such as IT vendors, equipment manufacturers and DPI vendors and System Integrators, to leverage mutual capabilities and strengthen its positioning in the telecommunications industry.

Some of its leading technology partners include Intel, Cisco, Juniper Networks, Procera, Qosmos, Deloitte, Ericsson and Samsung.

Guavus gathered momentum throughout 2014, with new design wins for operational intelligence solutions with tier 1 customers in the Communication Service Provider (CSP), Cable and Media industries; including global expansion in Europe, Asia, Australia, Latin America, Africa and India.

Guavus now counts the six biggest North American mobile network operators, with an aggregate number of over 370 million subscribers, amongst its customers. Furthermore, the company serves 80 percent of the U.S. cable market; with an aggregate of 40 million plus subscribers, following new wins in 2014. This impressive roll call has led to a surge in the volume and variety of data being analyzed by the Guavus Reflex operational intelligence platform, which now processes over half a trillion records every day.

The company is looking to expand into the Industrial Internet of Things market. Guavus provides a cloud-based analytics platform that brings together network, machine and sensor generated data within the context of enterprise data to enable a new generation of vertically-specific IoT analytics applications. These analytics applications, which span complex data environments, provide contextually-aware insights that can be embedded into workflows and decision support systems that significantly optimize business processes, resulting in increased value and new revenue streams. The analytics framework supports applications for Logistics, Manufacturing, Oil & Gas, Smart Cities, Smart Metering and Mining.


The combination of applications and platform offered by Guavus enables it to provide a complete analytics solutions ranging from data ingestion and aggregations to provide data visualization services through the analysis of the available data. The analysis provided by it includes for network, content offerings, devices operational on the network and also analytics services related to subscribers. The analytics platform offered by Guavus integrates Hadoop, batch processing, streaming analytics, columnar databases, including its comprehensive connectors and APIs. The major advantage of its platform offering is its capability to be embedded in the applications of the telcos and adding analytics capabilities by gathering huge datasets and breaking them to silos, to enhance the operations of the telcos.