Wyless expands M2M reach with Rogers deal

M2M MVNO Wyless has struck a deal with Canada’s Rogers Communications allowing customers to deploy M2M services on the operator’s wireless networks in Canada.

Under the arrangement, business customers of Rogers will also be able to deploy M2M services outside Canada using Wyless’s managed-services platform.

Wyless (Lawrence, USA) has already formed partnerships with a number of mobile network operators and says the Rogers (Toronto, Canada) deal will expand the reach of its platform in an important market.

M2M MVNO Wyless has struck a deal with Canada’s Rogers Communications allowing customers to deploy M2M services on the operator’s wireless networks in Canada.

Under the arrangement, business customers of Rogers will also be able to deploy M2M services outside Canada using Wyless’s managed-services platform.

Wyless (Lawrence, USA) has already formed partnerships with a number of mobile network operators and says the Rogers (Toronto, Canada) deal will expand the reach of its platform in an important market.

“The Canadian market is obviously very strategic to the USA, and with 2G, 3G, GSM and LTE services available across the Rogers network we felt strongly that Rogers would be the right operator to partner with,” said Shelby Noakes, the vice president of business development for the Americas region at Wyless.

“This new partnership with Rogers means we are now able to provide local connectivity to US and Global Enterprises looking to quickly and easily deploy M2M solutions into Canada and in addition offering existing Rogers customers data access to carriers’ networks all around the globe,” said Noakes.

Wyless serves customers in a variety of vertical sectors – including transportation, retail, oil and gas, government, financial healthcare, manufacturing and education – and says the new agreement with Rogers will drive growth in application deployments across these sectors in the Canadian market.

The deal comes despite a recent warning from market-research company Yankee Group that M2M MVNOs would face tougher competition from network operators this year than last.

According to Yankee Group, Tier 1 operators that have previously been happy to partner with specialized MVNOs will look to play a bigger role in the market as cellular M2M connections grow and device costs fall.

MVNOs will need to make additional investments in value-added services and be flexible on pricing if they are to remain competitive, said Yankee Group.

Wyless already claims to provide “a comprehensive suite of managed services with unrivalled expertise, professional support and competitive pricing”, allowing “customers and partners to deploy M2M applications and services faster, cheaper and more effectively”.

The company’s services now operate in more than 120 countries, it says.