Apple and Google have made names for themselves as technology innovators and as the companies shaping the direction of their industry. Both companies recently released high-profile connected car products – CarPlay and Open Auto Alliance, respectively – that allow users to bring the comforts of their mobile devices to their vehicles. It would seem that both companies are focused on new opportunities to extend their market dominance.
The catch? Microsoft announced its first connected car partnership, with Ford, all the way back in 2007.
A shifting industry
(Reuters) - Touchscreen chipmaker Atmel Corp said it would buy Newport Media, a maker of low-power Wi-Fi and bluetooth gear, for $140 million to gain ground in a technology that helps connect everything through the Internet.
Atmel's shares were down 1 percent in early trading on Thursday.
With the deal, the chipmaker joins a list of semiconductor companies that are acquiring technologies to position themselves for the trend known as the Internet of Things (IoT).
SAN FRANCISCO (Reuters) - Microsoft Corp has joined Qualcomm Inc and other technology companies in a bid to establish standard ways for household devices like light bulbs and thermostats to talk to each other.
The Qualcomm-backed AllSeen Alliance is among a growing number of efforts for companies working alone or in groups to promote protocols for how smart devices should work together in a trend increasingly referred to as the Internet of Things.