Three promises improved M2M deal for MVNOs

The UK’s Three has become the latest operator to partner with Ericsson on M2M services, launching a cloud-based M2M platform aimed at MVNO customers.

The operator, which runs the UK’s smallest phone network in terms of customer numbers, claims the new Ericsson-based platform allows MVNOs to set up their M2M services much faster and at lower expense than via competing services.

MVNOs targeting M2M devices will be able to go live on the network within just two weeks of signing up, according to Three (Maidenhead, UK).

The UK’s Three has become the latest operator to partner with Ericsson on M2M services, launching a cloud-based M2M platform aimed at MVNO customers.

The operator, which runs the UK’s smallest phone network in terms of customer numbers, claims the new Ericsson-based platform allows MVNOs to set up their M2M services much faster and at lower expense than via competing services.

MVNOs targeting M2M devices will be able to go live on the network within just two weeks of signing up, according to Three (Maidenhead, UK).

Three says that customers will have full control of their connections through own-branded portals and be able to activate and deactivate those connections, track data usage, set alerts and apply data caps.

Predicting there will 50 billion connected devices in the world by 2020, Ericsson (Stockholm, Sweden) has recently signed M2M platform deals with Sweden’s TeliaSonera (Stockholm, Sweden) and Russia’s MegaFon (Moscow, Russia).

Three describes its own partnership with the Swedish vendor as part of a wider push into the connected devices market, estimated to generate annual revenues of £82 billion globally, according to research from IDC.

The operator has already signed up a number of customers that are expected to launch services before the end of the year.

With a focus on “high-speed connectivity”, as opposed to the more basic connections that underpin much M2M technology, Three is supporting applications ranging from remote CCTV cameras to automatic number plate recognition systems.

“Three’s network is built for the internet, so we’re in a perfect position to support data-rich MVNO applications,” said Lynda Burton, director of Three Wholesale. “This platform opens up the power of our network to our M2M partners’ innovation. We will add new partners over the coming weeks to our strong portfolio of existing relationships and expect this business to grow as more MVNOs take advantage of the capability of our network and platform.”

Ericsson says the partnership with Three is the first of its kind in the UK and will give the operator a dedicated infrastructure to expand services in the M2M area.