Thailand’s dtac becomes Ericsson’s latest M2M customer

Thailand’s dtac TriNet has become the latest customer of Ericsson’s Device Connection Platform as it looks to expand its role in the country’s growing M2M market.

The operator – a subsidiary of Thailand’s dtac (Bangkok), itself owned by Norway’s Telenor (Fornebu) – says the deal will give it everything needed to deploy, manage and monetize millions of M2M and consumer electronics devices.

Thailand’s dtac TriNet has become the latest customer of Ericsson’s Device Connection Platform as it looks to expand its role in the country’s growing M2M market.

The operator – a subsidiary of Thailand’s dtac (Bangkok), itself owned by Norway’s Telenor (Fornebu) – says the deal will give it everything needed to deploy, manage and monetize millions of M2M and consumer electronics devices.

“We partner with a number of companies that are experts in creating M2M applications that provide relevant and affordable services to the community,” said Jon Eddy Abdullah, dtac’s chief executive. “Ericsson’s Device Connection Platform will enable dtac TriNet to provide flexibility and greater manageability in offering end-to-end M2M products and services to our enterprise customers.”

dtac already provides a number of M2M services, including smart metering and point of sales solutions, fleet management, logistics and delivery, personal tracking and mobile surveillance.

According to Ericsson (Stockholm, Sweden), the platform will give dtac TriNet’s customers the ability to monitor devices anytime and anywhere and access information quickly and accurately, and can be integrated easily into existing systems.

Those features should help M2M customers to increase revenues, lower costs and reduce time to market.

Ericsson says dtac TriNet will also be able to take advantage of its local and global expertise to accelerate M2M plans.

“We work closely with dtac and support their strategy to grow their M2M market and to lead M2M services in the country,” said Joacim Damgard, the president of Ericsson Thailand. “This strategic partnership is in line with Ericsson’s vision that there will be more than 50 billion connected devices around the world – mainly through M2M – by 2020.”

The deal gives a further boost to Ericsson’s Asian M2M interests and signals growing cooperation between Ericsson and Telenor.

In May, the Swedish equipment maker had struck a similar deal over its Device Connection Platform with DiGi (Shah Alam, Malaysia), Telenor’s Malaysian subsidiary.

In February, Ericsson had also signed up Indonesia’s XL (Jakarta) as a customer of the Device Connection Platform, while other high-profile M2M customers include Swisscom (Worblaufen, Switzerland), MegaFon (Moscow, Russia), TeliaSonera (Stockholm, Sweden), Three UK (Maidenhead) and, of course, Telenor Connexion – the M2M division of Telenor.

Ericsson acquired Telenor Connexion’s M2M platform in August 2011 and subsequently incorporated the technology into its own Device Connection Platform offering.

The latest deal between dtac TriNet and Ericsson is particularly interesting because of the operator’s focus on 3G services.

dtac TriNet received a spectrum license to operate 3G services in the 2.1GHz band in December last year, and Ericsson believes such mobile broadband services will increasingly be used to support wireless M2M applications.

Serving about 26.6 million customers at the end of March, dtac is Thailand’s second-biggest mobile operator.