Telekom Austria launches cloud-based M2M platform

Telekom Austria has ramped up its M2M activities with the launch of an application enablement platform for remote monitoring, automation and control.

Branded FLEXify, the cloud-based platform is intended to lower the cost and reduce the risk of launching M2M services and is to be offered in partnership with Austrian M2M specialist Microtronics Engineering (Ruprechtshofen, Austria).

Telekom Austria has ramped up its M2M activities with the launch of an application enablement platform for remote monitoring, automation and control.

Branded FLEXify, the cloud-based platform is intended to lower the cost and reduce the risk of launching M2M services and is to be offered in partnership with Austrian M2M specialist Microtronics Engineering (Ruprechtshofen, Austria).

“M2M solutions for the optimization of products and processes are being seen as offering competitive advantage by more and more companies,” said Bernd Liebscher, the chief executive of Telekom Austria’s (Vienna, Austria) M2M business. “With FLEXify, we allow our customers to start with a flexible and cost-effective hosted system without large development efforts or investments risks.”

Telekom Austria says the solution it is offering in partnership with Microtronics covers everything from field devices to global communications services and hosted middleware, as well as customer-specific application frontends.

“With FLEXify we have a stable, secure but nevertheless open development environment,” said Hans-Peter Buber, the chief executive of Microtronics. “Customers can use the configurable solutions or request a customer-specific application which can be developed within a couple of days.”

Telekom Austria says the solution will combine Microtronics’ knowledge of industrial automation and IT integration with its own expertise in communications technology.

Telekom Austria has already taken advantage of the platform to develop a flood-alerts system that can be used by local government authorities in vulnerable areas.

The operator says the service provides real-time information about current water levels, allowing authorities to make any necessary preparations to prevent flood damage.

According to a recent report from Heavy Reading, operators will need to develop application enablement platforms to take full advantage of the M2M opportunity.

“In order to shape their vision into reality, service providers need an underlying platform that is flexible and can adapt to changing market needs,” said Ari Banerjee, a senior analyst with Heavy Reading. “This platform should be able to provide enterprises with asset management and transactional insight capability that can help them launch innovative and aggressive business models.”