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Expanding the Options

GENBAND Acquires Key Siemens Voice Assets

      

Siemens’ DCO (Digital Central Office) voice switching system has a long and storied history. That history can be traced all the way back to the early years of the telephone network when one of the only alternative vendors to Ma Bell was a Rochester, NY-based vendor formerly known as Stromberg Carlson.


Since those formative years, Siemens’ DCO and the larger EWSD systems have garnered a well-established customer installed base in both large service providers, such as AT&T, as well as a long list of IOC network providers.

To give existing DCO and EWSD customers a path to the IP world on their own terms, Siemens has transferred its DCO circuit switch business and other technology to GENBAND.

Although the financial terms of the deal were not made public, GENBAND, an existing Siemens partner, will now acquire the DCO business including its personnel, product portfolio and its service and support infrastructure that spans 2,500 DCO host and remote switches in North America.

Meanwhile, Siemens will retain support, services and ownership of the EWSD, and expects to pursue other opportunities with GENBAND for service providers making their own IP transitions.

Joe McGarvey, Principal Analyst - Carrier IP Telephony, Current Analysis, says the acquisition will help expand GENBAND's product line into an established customer base that’s looking for new options.

“Though it seems a little counter-intuitive to acquire a TDM business these days, GENBAND claims that Siemens DCO business is profitable,” said McGarvey. “Moreover, it provides GENBAND with a built-in installed base for future sales of its G6 media gateway, as well as multimedia applications from Bay Packets.”

Dual Benefits

Overall, this deal has benefits for both GENBAND and Siemens alike. For Siemens, the sale of these assets will allow the German vendor to better focus on its own IMS initiatives, while GENBAND will get an installed base of customers that it can sell its growing portfolio of IP- based products to, a customer base that is looking at various options to migrate to next-generation IP networking.

“We view this as two pieces,” said Jody Bennett, VP of Marketing for GENBAND. “There’s the existing DCO switching business, and that customer set is a profitable business, which is in a steady-state mode. But the really exciting piece of this is the [DCO] customers in the existing EWSD in North America, which consists of 12 million lines and 2 million of DCO. With this transaction, we will now exclusively have the products and the rights to interface into that line base to migrate these customers to next-gen.”

McGarvey agreed: “I think it’s beneficial to both companies and not too disruptive to the existing user base of DCOs and EWSDs in North America,” explained McGarvey. “From Siemens perspective, the transaction allows the company to tidy up some "loose" ends prior to its merger with Nokia. Siemens-Nokia looks to be focusing on IMS and FMC. I think that the North American rural market (DCOs) would just be a distraction. Plus, there’s a good chance that GENBAND will end up selling a lot of Siemens hiQ 8000s as the call control mechanism for this TDM switches down the road.”

A Solutions Transition

This purchase is the latest in a string of moves GENBAND has taken to enhance its market presence as a full-service provider of next- generation platforms. Since taking the top CEO helm last year, former Santera and Taqua all-star Charlie Vogt has been on a path to change overall perception of the company.

Most recently, GENBAND purchased BayPackets and its IP-based multimedia technology platform. Through its acquisition of BayPackets, GENBAND gained not only a 60-person workforce and research and development capabilities in India, but also a host of technologies that are expected to help GENBAND crack the emerging IMS space with its base of cable, wireline and wireless broadband customers.

McGarvey agrees that its deal with Siemens, similar to its purchase of BayPackets, is just another part of the vendor’s ongoing transition to an IP solutions vendor.

“GENBAND is looking to bulk up to survive in the era of massive telecommunications equipment suppliers created through consolidation,” said McGarvey. “This transaction provides an immediate source of revenue as well as potential revenue connected with upgrades down the road.”

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