Middle Eastern telecoms operator Zain Bahrain has signed a managed-services deal with Ericsson as it looks to free up resources for investment in higher-end services and offerings.
The four-year agreement will see the operator transfer responsibility to Ericsson (Stockholm, Sweden) for handling the day-to-day operations of its network.
Similar deals have been struck in other parts of the world as companies try to improve their operating efficiency and focus efforts on improving their service offerings.
“At Zain, providing customers with advanced technologies that enhance their mobile experience is of a paramount importance,” said Mohammed Zainalabedin, the general manager of Zain Bahrain (Manama, Bahrain). “With that ultimate aim in mind, we selected Ericsson to manage our network operations.”
A part of the Zain telecoms empire that is headquartered in Kuwait, Zain Bahrain recently switched on its LTE network and is trying to increase the proportion of revenues it generates from the provision of data services, which stood at 27% over the first six months of 2013.
Its new emphasis on customer service is evident in its recent launch of a mobile app allowing Zain customers to access a range of offers, including subscribing to services and paying bills.
Executives also have a keen eye on financial metrics as they prepare to launch an initial public offering of 15% of shares on the Bahrain Stock Exchange later this year – as stipulated by the terms and conditions of Zain Bahrain’s operating license.
“This latest partnership with Ericsson helps to increase our internal productivity, and the result of that efficiency will be reflected in what our subscribers will experience of superior communications that they have become accustomed to,” said Zainalabedin.
“As a telecoms operator, we are confident that this managed services solution will mean that our network and business complexity will be well-managed by Ericsson, leading to cost-effective launches of new services, dependable performance and operational competence,” he added.