Scandinavia’s TeliaSonera has claimed to be the first operator in Europe to launch a mobile service that lets any customer use a number of devices as part of the same tariff.
Branded Telia Mobil Dela, or Telia Mobile Share, the service allows customers to connect smartphones, tablets and other mobile devices for a fixed monthly fee that includes a voice, messaging and data allowance.
TeliaSonera (Stockholm, Sweden) says that additional devices can be added at a lower monthly price and that the ‘data bucket’ can be shared between devices and adjusted on a monthly basis.
Shared data plans are already available in North America and parts of Asia, but European operators have traditionally shied away from them.
That may change following the move by TeliaSonera, which is charging SEK399 ($61) per month for its entry-level service, entitling a customer to unlimited calls and texts plus a 2GB limit on data usage.
Packages are available that include a data-usage allowance of up to 10GB.
TeliaSonera’s offer allows a customer to connect as many as seven devices as part of the ‘main subscription’, but customers can pay from SEK149 to connect additional handsets and from SEK29 to hook up modems and routers.
“Telia Mobil Dela is a subscription Swedish families have been waiting for,” said Ulrika Steg, the head of mobility services for TeliaSonera’s Swedish operation, in a statement.
“Families have unlimited calls and they can use the data bucket much more efficiently by sharing it among family members’ devices. They can also easily change the bucket size and add more gadgets if they want to,” she added.
A rash of similar offers is likely to further squeeze the revenues of operators already beset by fierce competition and margin-crippling regulation.