The Telekom Austria Group (Vienna Austria), a telecom provider, on Tuesday announced that it has set up a new subsidiary in the M2M business field. The new company, the Telekom Austria Group M2M GmbH, acts as the competence and service center of the Telekom Austria Group, focusing solely on the development and marketing of M2M services, according to the company.
“We are facing a very promising development of the M2M business. In a couple of years it will be absolutely common, that cars, domestic appliances, service centers and applications are connected to each other online,” says Hannes Ametsreiter, CEO of the Telekom Austria Group “In this framework of a highly innovative field of business we position ourselves as enabler of new business models.”
In the start-up phase, the new M2M subsidiary will concentrate on eight main application areas where M2M is of special importance: Automotive, consumer electronics, health care, logistics and transportation, retail and payments, security and surveillance, industrial and smart business as well as energy and utilities, says the company.
According to the company, The Telekom Austria Group’s operating markets in Central and Eastern Europe will provide the basis for the company’s Europe-wide sales and marketing activities. The new business unit is also responsible for steering and coordinating individual initiatives in the local companies.
Experts expect that roughly 20 to 50 billion devices will be connected by 2020, according to Telekom Austria.
“Machines are mainly connected via SIM cards. However, based on the development of new M2M applications, we will not only end up having one SIM card for our mobile phone, PC and tablet but a wide range of different cards built in the most varied devices for each user” says Bernd Liebscher, managing director of the Telekom Austria Group M2M GmbH
According to Telekom Austria, framework conditions will also have a positive impact on the development of M2M applications due to declining unit costs for hardware along with the increasingly refined and efficient service platforms that are benefitting pricing schemes. Also, the current legal framework within the EU, e.g. concerning smart metering and mandatory emergency call systems in new vehicles, is fostering innovations in the M2M business area.