Telefónica, through its Telefónica Digital unit, and the Turkish mobile operator Avea, part of Turk Telekom Group, have signed an agreement through which the two companies will develop business opportunities in the M2M (machine-to-machine) sector. The alliance covers technological cooperation, as well as the development of joint commercial and marketing endeavors.
The two companies will develop joint marketing and market analysis strategies and offer services in different geographical regions through the provision of a single SIM card , says Telefonica (Madrid, Spain).
Both operators will cooperate to promote open standards and the interoperability of M2M systems at an international level, says the companies. This collaboration will also extend to the field of research and development of M2M technologies and to the joint certification of devices.
Among the objectives of the alliance between Telefónica and Avea (Istanbul, Turkey) is also the widening of the collaboration framework to include a large number of markets, and thus the agreement is open to creating future alliances with other operators. By increasing the scope of the initiative, the goal is to stimulate the sale of this type of services, facilitate their deployment and simplify rates so as to offer a better quality range across the globe, says Telefonica.
“There is a huge potential behind the M2M business. This cooperation with Avea will help us in further developing novel vertical solutions and widen our coverage,” says Carlos Morales, Director of M2M at Telefónica Digital. “Telefónica will gain privilege access to the Turkish market whereas Avea will leverage on Telefónica´s capabilities of network coverage, long experience of providing wireless M2M communication solutions and its leading market position in core UE markets and Latin-America.