Tekelec Inc. released version 7.0 of their popular "Performance Intelligence Center" this quarter, adding new ways to synthesize, translate, and use network data for business purposes. This iteration was in development for approximately ten months.
According to Michael Heffner, Director of Product Management at Tekelec, the value proposition of the Performance Intelligence Center relies on the nature and growth pattern of the telecom industry. Tekelec has observed a divergence between traffic growth (as well as the costs resulting from keeping up with growth) and the revenue derived from that traffic. Growth and costs are increasing exponentially, while revenue has leveled off.
The pain, says Heffner, results from the proliferation of flat rate pricing and "all-you-can-eat" data plans. With this in mind, the Tekelec team team revisited the product and asked, "how do we bring all our management capabilities to bear toward fixing this divergence?" According to Heffner, the carriers are starting to change their focus toward competing on value and quality of experience (QoE) instead of price, so the Performance Intelligence solution is becoming a critical tool to assist with delivery of QoE analytics. The solution must also be cost effective, since revenue has leveled off. Finally, it must have the capability to bridge modern and legacy infrastructure.
To address these requirements, the Performance Intelligence release 7.0 has been enhanced to performs deep analysis on control and user plane traffic in order to examine the traffic and identify trends. What's new this time around is the system can now search through data dynamically. Characterization of traffic or the identification of useful trends can now be performed according to variable parameters, instead of predetermined rules. This means much more versatility than was once possible.
The system can also operate without necessarily storing these tremendous amounts of data and without intense processing requirements. "Lightweight mode" is a popular choice for some companies, and switching this configuration on or off is also dynamically adjustable.
Deployment scenarios vary widely, and Tekelec works with each customer on a case by case basis. Some installations can be accomplished in as little as a single quarter.
A few of Tekelec's 150+ performance management clients include the recently announced MetroPCS, Orange affiliate Optimus, and U.S. service providers Iowa Network Services (INS) and Onvoy Voice Services, as well as a several unspecified "Tier 1" carriers.
Tekelec's primary competition in this area is Tektronix, who currently holds the largest market share. Heffner hopes that will soon change however, touting the Performance Intelligence Center 7.0 as a more modular, and more complete end-to-end solution.