Canada’s Rogers Communications has introduced a new consumer-oriented M2M service allowing consumers to engage with brands while they are shopping through the use of mobile offers, applications and payments technology.
Branded Mobile Shopper, the service is being trialed by RioCan (Toronto, Canada), Canada’s largest owner of shopping centers, in a number of Ontario-based shopping centers.
“Access to real-time information and applications on mobile devices is changing how Canadians shop and make purchase decisions,” said Mansell Nelson, the vice president of advanced business solutions for Rogers. “For retailers, this connected solution allows them to deliver more value to customers, increase loyalty and drive revenue.”
The service works by combining a wireless network connection with mobile applications to deliver relevant content – such as details of daily offers and promotions – to participating consumers.
Retailers benefit by learning more about their customers, says Rogers, and can respond by customizing offers to suit particular groups.
Rogers (Toronto, Canada) says the system also makes transaction processes more efficient through mobile point-of-sale solution and tap-and-go technology.
“While we’ve only just scratched the surface with Mobile Shopper, the opportunities we see with this platform are exciting and have the potential to transform our business,” said Lyle Goodis, the vice president of corporate marketing for RioCan.
“We now have a better understanding of customer traffic in areas of the mall and at peak times of day, so we can design more relevant and personalized marketing and engagement activities,” added Goodis.
Rogers has made M2M a critical part of its growth strategy and recently announced a tie-up with satellite player Orbcomm it said will allow it to more easily deploy “proven M2M technology and ROI-driven telematics solutions” for its Canadian customer base.