A new telecoms startup based in Portugal has announced the soft launch of an Internet of Things (IoT) service, saying it wants to take advantage of the “current vibe” surrounding IoT to create a pan-European mobile virtual network.
CoSwitched (Lisbon, Portugal) says it aims to provide customers with an easy way of managing connected machines across Europe, and will offer connectivity services using GSM technology in more than 20 countries.
“IoT is the most existing and one of the fastest growing markets at the moment,” said Bruno Duarte, co-founder of CoSwitched. “Traditional operators and their partners dominate the GSM connectivity service, but times have changed.”
“We truly believe that the industry lacks a different type of connectivity provider,” he added “CoSwitched aims to disrupt the market with a simple, affordable and no frills and no boundaries value proposition.”
CoSwitched says it is aiming to capture between 10,000 and 15,000 GSM connections in its first year of operations.
It claims to have lean organization and to have already established partnerships with key players.
Besides offering GSM connectivity, the company will offer a “state-of-the-art” platform for managing and monitoring connectivity.
Through an online shop, end users and manufacturers of machines will be able to order SIM cards and begin managing devices immediately.
The company’s targets sound relatively modest but CoSwitched will face tough competition in this market from other MVNOs and network operators targeting the M2M opportunity, and it may struggle to generate the scale needed to be price-competitive.
In a sign of growing interest in the European market, Wyless (Lawrence, MA), a US-based MVNO, recently announced a takeover of Netherlands-based Aspider (Woerden) in a bid to expand its presence in the European M2M sector.