Insurance company Porto Seguro (Sao Paolo, Brazil) has launched its first M2M offer in Brazil, providing a service that allows it to track and monitor the driving of its automotive customers.
The company began testing the service in February and started installing SIM cards in vehicles in June.
It is currently providing the M2M service to about 2,000 vehicles owned by insurance customers and aims to serve around 450,000 vehicles by 2014.
The M2M offer represents the first venture of Porto Seguro Telecom, a mobile virtual network operator jointly owned by the insurance company and Datora Telecom (Sao Paolo, Brazil), a mobile virtual network enabler.
Porto Seguro Telecom is renting capacity on the network of TIM Brasil, owned by Italy’s Telecom Italia (Rome, Italy), and using network vendor Ericsson (Stockholm, Sweden) as a provider of managed services.
Besides offering M2M services, it plans to launch mobile telecoms services over the next two years. It says it will aim to differentiate itself through customer service and that consumers in Sao Paolo and Rio de Janeiro will be the first to benefit.
It is hoping to capture a million telecoms and M2M customers over the next five years.