Nissan’s North American business has struck a deal with SiriusXM (New York, USA) under which the company known primarily as the world’s biggest radio broadcaster will supply a range of telematics services for Nissan-branded vehicles.
Nissan (Yokohama, Japan) claims it is the first carmaker to introduce some of the SiriusXM offerings, including 24/7 emergency support for accidents, stolen vehicle tracking and roadside assistance.
Customers are also set to benefit from the simplicity of a consolidated bill for audio entertainment and a central site to manage subscriptions.
“Nissan aims to provide more than just innovations in driving performance, fuel efficiency and safety,” said Trisha Jung, the director of Nissan Connected Services, in a statement. “Being the first car company to launch these telematics services allows us to further enhance the whole customer driving experience by providing the finest audio entertainment and data services that meet the growing expectations of the connected driver. After working with SiriusXM for more than a decade, we are excited about bringing world-class telematics services to our customers.”
SiriusXM says telematics services represent a logical extension of its capabilities, given its expertise in vehicle technology.
In future it wants to combine satellite and cellular networks to expand coverage beyond traditional cellular-based telematics services.
Such a hybrid communications service would allow the company more freedom to create personalized services, it says.
“SiriusXM is the leader in subscription services to the car and our remarkable and sustained growth has been driven by our ability to deliver unparalleled audio entertainment and services to vehicles,” said Mel Karmazin, chief executive officer of SiriusXM. “Our critically acclaimed satellite radio service, now coupled with dynamic and full service telematics, offers the support that drivers want and need on the road and strengthens our relationship with Nissan.”