Mobile transaction network provider mBlox last week at CTIA Wireless in Orlando, Florida, announced the launch of their secure text product for enterprises in both consumer goods and services and compliance-heavy industries.
The mBlox product enables firms in areas such as retail, financial services, and healthcare to send secure text messages that appear in a user's regular SMS inbox on their mobile device. Firms can set controls for time-defined expiration of text messages and can also use their own encryption controls to tailor privacy and security of transmission.
The secure text product has been optimized for enterprises that manage private information, including the secure distribution of PIN numbers and virtual credit/debit cards, patient health information, and consumer purchase data for the delivery of rebates, store discounts, or cash value via mobile devices.
The secure text product is the first in a suite of products to emanate from the recently-launched mBlox mobile app enabling services designed to provide leading brands with unprecedented levels of one-on-one communication and analytics capabilities. The secure text product leverages powerful geolocation features for mobile purchases, and provides two-way, end-to-end encrypted messaging (up to 2048 bits), with proof of delivery and read receipts.
Enterprises can send secure messages via a mobile carrier network, or via the SMS data channel; establish a secure inbox on a user's device, and can exceed the standard 160-character limit for text messages without dividing the message. The product incorporates an SMS push wake-up feature that delivers a message even if a device application is offline.
The secure text product is built using cloud-based app enabling services. "Our multi-year investment in and build-out of efficient, cloud-based networking services is yielding next-generation products," said Andrew Dark, CEO of mBlox. "The secure text offering delivers a highly-differentiated solution, providing customers with a robust, secure mobile information delivery enabler for sectors working with mobile payments and other forms of secure data."