The M2M World Alliance has unveiled what it claims is the first multi-operator global solution aimed at promoting take-up of M2M communications worldwide.
One of the two main operator groups addressing the M2M opportunity, the organization says its solution will exploit the combined global presence of its members to the ultimate benefit of customers deploying M2M services.
The service will allow companies to enjoy connectivity throughout the Alliance coverage area at “in-market rates”.
The Alliance also claims its solution will help customers comply with local market regulations more easily.
Having remained nameless for most of its existence, the group also notes that it has taken the moniker of M2M World Alliance to emphasize its global presence and ambitions.
“We believe that our unique and seamless solution will drive rapid growth in the adoption of M2M communications worldwide by giving our customers the ability to operate connected devices globally at a reduced cost,” said Angel David Garcia Barrio, chairman of the M2M World Alliance. “With operations in more than 60 countries, the Alliance’s global footprint presents multinational organizations with a seamless approach to deploying connected devices in multiple countries at one time.”
The organization’s members include Etisalat (Abu Dhabi, United Arab Emirates), KPN (The Hague, Netherlands), NTT DoCoMo (Tokyo, Japan), Rogers (Toronto, Canada), SingTel (Singapore), Telefonica (Madrid, Spain), Telstra (Melbourne, Australia) and VimpelCom (Amsterdam, Netherlands) – with Etisalat the last operator to join in February 2013.
In the meantime, a rival group called the Global M2M Association (GMA) has doubled its membership from three operators to six, including Bell Canada (Montreal, Canada), Deutsche Telekom (Bonn, Germany), Orange (Paris, France), SoftBank (Tokyo, Japan), Telecom Italia (Milan, Italy) and TeliaSonera (Stockholm, Sweden).
The two organizations have similar ambitions, but while the M2M World Alliance has developed around a platform designed by Jasper Wireless the GMA has preferred to remain technology neutral.
There was no mention of Jasper Wireless in the latest announcement from the M2M World Alliance, however, raising questions about its prominence within the group.
“Access to a simple, seamless SIM solution on a global platform presents a significant growth opportunity for global businesses deploying connected devices,” said Mansell Nelson, the vice president of M2M for Rogers. “Our single SIM card makes it easier for businesses to deploy connected devices in multiple countries and will drive further growth for the machine-to-machine business at Rogers.”