Already one of M2M’s most prominent players – courtesy of its role in the seven-operator M2M alliance announced last year – Jasper Wireless is looking to become even more integral to the industry with its launch of a new program called M2M Catalyst, aimed at speeding up M2M deployments for its operator partners.
“For the mobile operator, speed is the key,” said Macario Namie, the vice president of marketing at Jasper Wireless (Mountain View, USA). “Time-to-market, first-mover advantage and market leadership all come down to the same thing – having the ability to be able to launch, monetize and manage the innovative services that can open up new emerging vertical market opportunities.”
Jasper Wireless says M2M Catalyst is organized around three components – Launch, Build and Expand.
Launch is designed to help operators serve M2M customers, and includes sales enablement training, best practices consulting, sales and marketing templates and overall project management.
Build is intended to provide “visibility into prospective customers’ activities” and speed up the customer-acquisition process, while Expand puts operators in contact with vertical solution providers that are part of the Jasper Wireless ecosystem.
Unsurprisingly, perhaps, a few of those solution providers have already stepped forwards and made clear their eagerness to be involved with the program.
“Our SkyBitz, TankLink and Telguard solutions can help operators move quickly into the growing asset and security monitoring verticals with feature-rich M2M services,” said Shawn Welsh, the vice president of marketing and business development for Tellular (Chicago, USA), which provides services for transportation trailer tracking, tank level monitoring and intrusion and fire systems monitoring.
“[We’re] eager to work with Jasper’s partner operators to enhance electric vehicle charging solutions with M2M connectivity and associated cloud-based services,” added Pat Romano, the president and chief executive of ChargePoint (Campbell, USA), which operates a network of electric vehicle charging stations.
In the first instance, promotion of M2M Catalyst is likely to focus on KPN (The Hague, Netherlands), NTT DoCoMo (Tokyo, Japan), Rogers Wireless (Toronto, Canada), SingTel (Singapore), Telefonica (Madrid, Spain), Telstra (Melbourne, Australia) and VimpelCom (Amsterdam, Netherlands) – the members of the M2M alliance with Jasper Wireless.
Nevertheless, Jasper Wireless will undoubtedly aim to ‘upsell’ M2M Catalyst to other customers that are not part of the alliance, including AT&T (Dallas, USA) and America Movil (Mexico City, Mexico).