France-based Orange has launched "la nouvelle TV d'Orange," a next-generation subscription TV service which allows Orange to upgrade its IPTV service and prepare the infrastructure for Over-the-Top (OTT) video, multiple screens and unlimited content.
The new service has a new user interface, which includes VOD, CatchUp TV, content discovery and recommendations, EPG, PVR, self-developed applications and more, says Orange (Paris).
Viaccess , a provider of content security services, and its fully-owned subsidiary Orca Interactive (Ra'anana, Israel), a provider of IPTV middleware, are working with Orange to bring a unified service platform which includes the Service Delivery Platform, Content Discovery platform, Conditional Access System and native multi-screen solution. It is adapted for IPTV , OTT delivery and Hybrid, combining different delivery modes, says Orange.
In late November 2011, Orange began migrating its IPTV customers to Viaccess and Orca's Unified Platform. Migration of satellite customers will follow, says the company. Overall, Orange has over 5.1 million customers to its TV services in Europe as of Dec 31 2011.
This IPTV middleware migration involves a process in which three different existing services over ADSL, FTTH and hybrid satellite-IP will be converged onto a single unified platform from Orca and Viaccess. To date, approximately 400,000 subscribers have joined the new service platform in less than three months, says Orange.
According to the company, its primary motive for adopting this unified platform concerned service velocity - the ability to rapidly develop and introduce innovative new apps into the market without being dependent on the vendor. It also provides the ability to combine linear and non-linear viewing and increase device independence.
A differentiator in the new service is COMPASS, a Content Discovery platform which personalizes the content offering for each user according to their preferences and usage habits, says Orange.
"The operational difficulty of managing multiple separate service platforms (for ADSL, web and Hybrid Satellite-IP) was impairing our ability to keep pace with the market. Collapsing all those separate silos onto a single platform has given us significant operational efficiency and has freed up resources to allow us to innovate faster,” says Philippe Rozes, head of TV service platforms at Orange Group. “The use of advanced solutions, such as RiGHTv and COMPASS, helps us improve our service velocity while the tight integration with Viaccess' IPCAS content protection solutions ensures that we are able to preserve the value of our premium content."