China Telecom Europe, a wholly-owned subsidiary of China Telecom in the EMEA region, has announced that it will launch the first Chinese MVNO service outside of China, which will run on the Everything Everywhere network. CTExcelbiz MVNO is due to launch on Tuesday.
CTExcelbiz is a Pay-As-You-Go mobile service aimed at meeting the specific communication requirements of the UK’s Chinese population, whether they are permanent residents, students or tourists. To cater for the specific needs of its customer base, CTExcelbiz will offer Chinese language voicemail services, bi-lingual customer service hotlines and websites, unlimited free calls among CTExcelbiz users, and low-cost bundles, says China Telecom.
Through its partnership with Everything Everywhere, China Telecom Europe’s customers will use the carriers 3G network coverage, as well as HSPA+, or 3.5G, which offers up to 50% increases in data download speeds compared to 3G .
“With increasing numbers of Chinese visitors to the UK, we will be rolling out innovative and targeted mobile services to our customers,” says Yan Ou, managing director of China Telecom (Europe). “These will include the provision of a local Chinese number for friends and family to call; a chat application for customers to share content with each other; and an information service hotline in Chinese targeted at travelers to the UK, to name just a few.”