The GSMA, in partnership with Machina Research (London, England), last week announced that the growth of connected devices is booming in Asia Pacific, with the region expected to be the largest market by 2020 with over 11 billion total connected devices, and within that, almost 5.6 billion mobile connected devices, accounting for a 47% market share and far outstripping Europe (19.1%) and North America (9.4%).
"Asia Pacific has more than half of the world's six billion mobile connections and is at the forefront of next-generation Mobile Broadband technologies and cutting-edge innovation, but there is far greater scope for growth," says Michael O'Hara, Chief Marketing Officer, GSMA.
China will be the chief driver of this growth and will have nearly five billion total connected devices by 2020 - more than any other market globally - resulting in China-based mobile operators being able to benefit from the highest addressable revenue opportunity across the region of $180 billion, says GSMA. The global addressable revenue opportunity for operators for this space by 2020 is $1.2 trillion, and from this, mobile operators across Asia Pacific could benefit from revenues of $447 billion, nearly 50% higher than Europe at $305 billion.
In Asia Pacific, connected mobile growth will increase dramatically over the next ten years, in part because mobile is virtually the only option for connectivity for many countries in the region, according to GSMA.
Emerging Asian markets will be the main contributors to connected growth, with the total number of connected devices increasing by more than 150% between 2011 and 2020. In developed nations in Asia Pacific, consumers in Japan and South Korea will each have an average of eleven connected devices by 2020, making it the highest share of connected devices per capita in the world, says GSMA. By 2020, Japan will also have the third highest device share by volume, behind China and the United States.
In a separate study, new figures from the GSMA, developed in collaboration with PwC (London, England), indicates that the Asia Pacific mobile health market will grow to almost $7 billion in 2017 at a CAGR of approximately 70%. The mobile health services representing the largest opportunity across the region include monitoring services, with a 55% market share in 2017 and diagnostic services, with a 24% market share.