Orange helps track sports enthusiasts internationally in real-time

Location-based services company flaik is expanding its GPS-based locator system to international markets using the machine-to-machine (M2M) platform from Orange Business Services. 



Location-based services company flaik is expanding its GPS-based locator system to international markets using the machine-to-machine (M2M) platform from Orange Business Services. 


flaik (Boulder, Colo., USA) designs and develops tracking systems for a range of resorts and outdoor sports, including ski destinations and schools, mountain biking and hiking facilities and other activities that cover large areas. The company turned to Orange (Paris) to extend its tracking system to ski resorts outside North America.


Today Orange is supporting flaik’s tracking system in eight countries – Australia, Austria, France, Germany, Italy, Spain, Switzerland and Turkey – and will soon roll out the service in additional countries throughout Eastern Europe and Asia Pacific.


flaik Tags embedded with Orange SIM cards act as a safety device as well as a personal tracker, says Orange. Data recorded by the flaik Tags is transmitted over the Orange network and is accessible through a Web-based portal via the Internet or a wireless connection. The location of skiers can be monitored anywhere on the mountain in real-time. The system is also a way to chart personal performance on the slopes. Skiers can track where they skied, how long they spent on each run, the difficulty of each trail and their average top speeds.


Through Orange and its international M2M Center located in Brussels, flaik has a single entity for managing its global M2M connectivity requirements, along with local implementation of the SIM cards and local contract negotiation support.


The company plans on using Orange to advance its tracking system into other international core markets, such as cycling and mountain biking. In addition to international ski resorts, flaik is already supplying its GPS tracking systems to the North Shore Overlord GPS Mountain Bike Race in Canada and other one-of-a-kind specialty events, such as charity races.