Orange Healthcare’s Mahdavy joins Continua Health Alliance

Not-for-profit group the Continua Health Alliance has appointed Orange Healthcare’s Elinaz Mahdavy as chair of its European Working Group.

Mahdavy, the European affairs and strategic partnership manager at Orange Healthcare (Paris, France), will take responsibility for Continua’s relations with EU institutions and government entities in Europe.

She takes over from Mario Romao, a senior policy manager at Intel, who will continue to serve as vice chair.

Not-for-profit group the Continua Health Alliance has appointed Orange Healthcare’s Elinaz Mahdavy as chair of its European Working Group.

Mahdavy, the European affairs and strategic partnership manager at Orange Healthcare (Paris, France), will take responsibility for Continua’s relations with EU institutions and government entities in Europe.

She takes over from Mario Romao, a senior policy manager at Intel, who will continue to serve as vice chair.

Continua (Beaverton, OR, USA) describes itself as an international industry organization dedicated to advancing the use of personal health devices by establishing industry standards for connectivity.

Mahdavy is likely to be heavily involved in efforts to remove regulatory barriers to the growth of the market, and foster legislation that aids it.

In the policy area, Continua was recently reported to be providing support to the government of Denmark’s national telemedicine action plan.

“With the appointment of Elinaz Mahdavy as the new EU Working Group chair, and with strong leadership from key organizations including Intel and Orange on our team, Continua is well positioned to help solve the challenges of healthcare delivery in Europe,” said Clint McClellan, Continua president and board chairman, and senior director of strategic marketing for Qualcomm Life (San Diego, CA, USA).

“A number of European countries and regions are leading the way in establishing interoperable personal connected health strategies. We will continue to partner with governments around the world to advance standards-based guidelines for interoperability of e-health systems,” he added.

Mahdavy comes to the role having worked to establish e-health partnerships for Orange globally, and has also helped the FreeMove Mobile Alliance between Orange, T-Mobile (Bonn, Germany), TeliaSonera (Stockholm, Sweden) and Telecom Italia (Rome, Italy) to define its European sales strategy and targets.

Continua also confirmed that Claus F. Nielsen, a business development manager at Danish technology company Delta (Horsholm, Denmark), has been appointed as a vice chair of the EU Working Group, while Petra Wilson, a senior director of connected health at Cisco (San Jose, CA, USA), will continue to serve as Continua’s secretary general in Europe.

“We are going from strength to strength in Europe and greatly appreciate the commitment of our members in building a solid foundation and ensuring that Continua’s messages reach a wide and diverse audience,” said Wilson.