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China’s Olympic viewers can go online

Adobe, CCTV partnership enables next-generation service

      

Sports fans in mainland China and Macau will have the option of viewing the Olympic Games over the Internet thanks to a strategic relationship announced between Adobe Systems Inc. and CCTV International Networks Co., Ltd.


CCTV, which owns the online video rights to the Games for mainland China and Macau, will use Adobe’s Flash technology to deliver thousands of hours of competition video to its dedicated Web site, CCTVOlympics.com.

The so-called "Web experience" is created using Adobe Flex and delivered via a Flash platform. Users can access Olympic results, statistics, athlete bios, rules and analysis. The joint CCTV-Adobe release promises 5,000 hours of on-demand, protected streamed video content (3,800 hours of Games video and 1,200 hours of CCTV video).

How well the online coverage will go remains to be seen. Microsoft and AMD are providing the technical support for the channel’s Web 2.0 presence.

Site visitors outside mainland China who hope to get a first look at the Olympics’ opening ceremonies will be disappointed, however: none of the CCTV international channels are allowed to broadcast the opening and closing ceremonies due to International Olympic Committee copyright rules.

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