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NXTComm 2008: Cox feeling hospitable in Vegas

Cable provider pushing more HDTV, wireless data to big resort hotels

      

Big resorts are big business for Cox Communications in Las Vegas where hotel guests sometimes get better telecommunications offerings than they have at home. As an example, the Cox Business/Hospitality Network (CB/HN) has launched high definition video-on-demand (VoD) in the new Encore at Wynn Las Vegas resort hotel.


The VoD will be provided via a hybrid IP/coax network that feeds all 2,716 rooms at Wynn Las Vegas and 2,034 rooms at Encore as well as wired and wireless Internet connectivity for guest rooms and convention and meeting rooms.

“There’s lots of demand for more and more HD,” said David Blau, vice president and general manager of CB/HN, an affiliate of Cox Communications that serves clients in Nevada, New Jersey and Mississippi, generally through relationships started with the gaming hotels in Vegas.

Hotels, said Blau, are “much more focused on a guest experience … in the room” and are providing more amenities such as HD along with greater data capabilities. Cox, he said, provides up to 100 Mbps of throughput to hotel rooms within greenfield deployments. “We’re focused on bringing things that interconnect on the guest platform.”

Blau said he is not particularly concerned that the hotel experience could outstrip the guest’s home experience — especially if that guest is a Cox Communications cable subscriber. Part of that is because Cox doesn’t brand its hotel service.

“We let the hotel brand drive” because it’s “not critical to us in a hotel room to have our brand there,” he said.

Hospitality is an important piece of the Cox commercial services package — to some extent more so because Cox has a franchise in Las Vegas — but also because what’s learned in these giant hotel resorts can bleed down to smaller hotels and hospitality customers, said Kristine Faulkner, vice president of product development and management for Cox Business.

“There is an embedded base (of business) with hospitality,” she said.

Cox also has an embedded base of TDM voice equipment within its commercial space, which is a big reason why Cox because the first cable operator to join the SIP Forum. Cox is promoting a business plan that includes SIP trunking and direct links between the Cox Business IP network and SIP- enabled IP-PBXs for customers who want to communicate with locations outside their corporate networks using VoIP over existing data networks.

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