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Clarksville sees the light

FTTH paves the way for competitive triple play offering in Tennessee

      

Clarksville, Tenn. labels itself a “broadband community” thanks to a 630-mile fiber-to-the-home (FTTH) network that the Clarksville Department of Energy (CDE) built to monitor and control 55,000 residential and commercial electric meters in the 122,000-person community. That network, which uses World Wide Packets’ carrier Ethernet technology, is also the foundation of a triple play offering of IPTV, voice and high- speed data services the city will offer to every home.


“Most of the justification for their business model was based off the op ex savings” that the electric utility would gain from eliminating truck rolls via the fiber monitoring network, said Marty Hess, director of marketing for World Wide Packets. “They have the ability to read the meters every 15 minutes for every single meter in the network and can know ahead of time if there’s a power outage in any location.”

That alone is worth US$30 per truck roll, said Christy Batts, telecom marketing manager for Clarksville, who said the city averages about 130,000 of them a year. As long as the network is there and every home and business is attached to it, it made sense to offer a triple play on top, she said. The city will roll out that service, including 10 Mbps of data services scalable up to a gigabit, on an area by area basis over the next year.

“If we have an area completely build with the new digital meter on the home … we will open it up for other options if they so choose,” said Batts.

Also opening up is the possibility that the city could do more business with the local college, Austin Peay University, and its 9,000 students.

“We’re already in early talks with those folks about the options we can bring to the table for them, everything from being able to provide possible services or even if we’re not chosen to provide those services and they stay with the incumbent (AT&T or Charter Cable), I’m talking about some co-op job opportunities for the IT students there for network monitoring and the like,” she said.

Batts made it clear that the city’s first intention was not to compete with the incumbents; it was to save money for the electric utility. In fact, she said, the network probably never would have been built if the cost of fiber hadn’t dropped the way it has. Because glass costs less “the fiber-to-the-home process was much more conducive than anything else we have seen,” she said.

It also helps that the FTTH will be viable for quite some time into the future because Clarksville is a city with the future in its sights, she said, with a meter base that “has grown on average of six percent every year within the last 30 years.”

Of course, the incumbents were not overly excited that the city was getting into their business, Batts admitted.

“There was a little bit of grief and frustration on their part (but) in the long run the best thing out of this is going to be for the consumers. It’s going to make both of us work very hard to maintain our customer base with good customer service and good product.”

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