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IMS On Trial

Despite All The Hype, IMS Has Yet To Prove Itself As A Revenue Generator

      

Operators like being associated with IMS. The IP Multimedia Subsystem belongs to an exciting all-IP next-generation network era and holds the promise of delivering new services both quickly and cost-effectively.

“IMS is the most suitable solution for our IP network,” declared Alain Maloberti, vice president of network architecture and design at the France Telecom Group, at the Broadband World Forum held in Paris last year.


And BT, with its 21CN initiative, has long said that IMS forms the heart of its network and service transformation strategy. Telecom Italia Mobile and Sprint have also nailed their colours to the IMS mast.

But not everything is rosy in the IMS garden — at least not yet. “Nearly everyone has bought an SDP [service delivery platform] with an IMS engine but nobody really knows what to do with it,” says Martin Creaner, president of the TeleManagement Forum.

A big part of the problem, says Creaner, is the sheer complexity of building what the TMF describes as the service delivery framework [SDF]. “We asked each of our members to define its SDF vision and found that each had a different view,” he says. “That’s why we started a process six months ago to come to a unified approach, which should be published in a few months’ time. We’re on about draft ten.”

The work the TMF is undertaking should help operators and vendors talk to each other in a more productive way about their SDF requirements and, in Creaner’s words, ‘will give operators better management over their service delivery architecture’.

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