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International Issue: November 2006
Cover Story
IMS Under Scrutiny
A growing number of operators are betting on IMS to slash costs and boost revenues. Is their faith justified?
by Iain Morris
IMS supporters received a significant boost at the Broadband World Forum in Paris last month. A Tier One operator, France Telecom, openly declared that IMS was the cornerstone of its ‘converged services’ strategy.
“IMS will help us to achieve our target of generating 5-10 per cent of revenue from new, converged products by the end of 2008,” Alain Maloberti, vice president of network architecture and design at the France Telecom Group, told the BBWF delegates.
Although Maloberti said he had some reservations about the IP Multimedia Subsystem — a lack of IMS-compliant infrastructure and the total absence of WiFi-enabled terminals with embedded IMS functionality — he took the view that these problems were surmountable. IMS, according to Maloberti, is the ‘most suitable solution’ for creating and managing services across France Telecom’s IP network.
France Telecom joins a small but growing band of European telcos who have nailed their colours to the IMS mast. These include BT, Telecom Italia and Spain’s Telefonica. But despite increasing enthusiasm for IMS, key questions still surround the business case.
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