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Mobile & Wireless
CTIA: Mobile Entertainment Services to Step to the Fore
Qualcomm’s MediaFLO Teams with Network LIVE for Concerts, Comedy and More
by Bob Wallace
Wholly owned Qualcomm subsidiary MediaFLO USA Inc. and Network
LIVE, a joint venture between AOL, XM Satellite Radio and AEG, have
signed a multi-year pact to provide Network LIVE content and
programming for MediaFLO USA’s wireless multimedia service offering.
Network LIVE says it will develop and distribute programming, including
live and prerecorded concerts with comedy performances and other
special events, via MediaFLO USA, making Network LIVE content
available to MediaFLO USA wireless operator partners.
MediaFLO USA’s nationwide network, based on FLO technology, will
deliver high-quality video and audio programming to 3G mobile phones.
MediaFLO USA is working with leading content providers to aggregate
and mobilize compelling programs and services to create new market
opportunities for service providers.
In addition to deploying and operating a nationwide media delivery
network, MediaFLO USA is aggregating wireless multimedia content for
service delivery on the network.
Leveraging the multicasting capabilities of MediaFLO USA’s service,
wireless operators can provide this high-quality multimedia
content from Network LIVE to millions of subscribers across the United
States at the same time.
"In today’s digital culture, entertainment consumption knows no
boundaries. Consumers want their content when, how and where they
want it," said Kevin Wall, CEO of Network LIVE, in preared
comments. "The MediaFLO USA service provides a complete solution for
bringing our popular multimedia programs to wireless subscribers and
entertainment fans, expanding our reach in the United States beyond
the Internet, radio and television."
MediaFLO USA says it’s "committed to ensuring our wireless operator
partners have a wide range of content options to offer their subscribers
and Network LIVE helps us fulfill that promise," said Gina Lombardi,
president of MediaFLO USA, in prepared comments.
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