New trade group will demonstrate business benefits of M2M, says Oracle

Software giant Oracle has championed the cause of the International M2M Council – of which it is a founder member – saying the newly formed trade group will demonstrate the business benefits of M2M services to a variety of vertical markets.

“The IMC intends to show vertical markets how M2M works and what’s in it for them,” says Chris Baker, Oracle’s senior vice president for Worldwide ISV, OEM and Java sales.

“M2M cuts across broad and diverse markets, and the key to evangelism success will be tapping the resources of IMC member companies.”

Software giant Oracle has championed the cause of the International M2M Council – of which it is a founder member – saying the newly formed trade group will demonstrate the business benefits of M2M services to a variety of vertical markets.

“The IMC intends to show vertical markets how M2M works and what’s in it for them,” says Chris Baker, Oracle’s senior vice president for Worldwide ISV, OEM and Java sales.

“M2M cuts across broad and diverse markets, and the key to evangelism success will be tapping the resources of IMC member companies.”

Launched at the CTIA Wireless Show held in Las Vegas last month, the IMC brings together a number of the world’s leading M2M companies and aims to prove the business case for M2M services.

Analysts routinely forecast the M2M market will grow at an annual rate of 30%, but the IMC believes the message is not getting through to sectors as diverse as automotive manufacturing, energy and healthcare.

The group says it will begin its work by creating an index of best practices and benchmarks for crucial metrics like total cost of ownership and return on investment.

M2M costs can be notoriously difficult to estimate because cellular or satellite connectivity must be provided over the lifetime of a product, and often means communicating with devices around the world.

 

The IMC aims to track financial and management norms for M2M projects at regular intervals, giving companies that deploy M2M services crucial data points to reduce risk and ease planning.

In that effort, it will be able to draw on the considerable influence and resources of its founder members, which comprise Deutsche Telekom, Digi, Kore Telematics, ORBCOMM and Telit – besides Oracle.

The IMC says it will begin work on its research in the third quarter of 2013, and it intends to begin publishing results in the first quarter of 2014.