Isotrak signs 2.2 million euros telematics deal with Wireless Logic

Telematics specialist Isotrak has signed a €2.2 million connectivity deal with M2M managed service provider Wireless Logic.

Engaging in what they describe as a “three year rolling contract”, the companies are targeting at least 50,000 SIM subscriptions in the UK, Ireland and mainland Europe.

Telematics specialist Isotrak has signed a €2.2 million connectivity deal with M2M managed service provider Wireless Logic.

Engaging in what they describe as a “three year rolling contract”, the companies are targeting at least 50,000 SIM subscriptions in the UK, Ireland and mainland Europe.

The arrangement constitutes a substantial growth opportunity for Isotrak (Milton Keynes, UK), which already provides services to many of the UK’s best-known fleet operators, including Tesco (Cheshunt, UK), Asda (Leeds, UK), Sainsbury’s (London, UK), Eddie Stobart (Carlisle, UK) and DHL (Bonn, Germany), using technology from partners that include both Microsoft (Seattle, WA, USA) and Dell (Round Rock, TX, USA).

The company prides itself on offering “resilient mobile connectivity across GPRS and 3G” but reckons it has so far lacked a connectivity deal allowing it to operate on a more widespread basis.

That may trouble Vodafone (Newbury, UK), with which Isotrak has an existing partnership, as mobile network operators and mobile virtual network operators like Wireless Logic (Beaconsfield, UK) go head to head for M2M business.

“We have enjoyed good service and support yet the market is demanding more flexibility and choice,” said Andrew Hutson, sales engineer director for Isotrak.

“We set about a mission to identify independent providers that could give access to multiple networks and a range of value-added services enabling us to create tailored solutions for our growing customer base,” he said.

According to Isotrak, Wireless Logic is a perfect fit because of its solid relationships with all UK and an increasing number of European networks, besides its extensive experience of supporting connectivity and managed M2M services.

“Isotrak’s need demonstrates the importance major telematics organizations place in their connectivity provider,” said Matt McPherson, a sales manager for Wireless Logic in the UK. “Better real-time visibility, more control and one management platform for multiple networks were all critical in their decision making.”

Isotrak says Vodafone will continue to support most of its connectivity needs but that all subscriptions will be ported on to the Wireless Logic platform.

Clients will also be offered a range of tariff solutions that can accommodate network preferences.

“Providing the flexibility of network choice and tariffs gives us a USP that ensures best value and better transparency,” said Hutson. “And with the arrival of 4G, we now have comprehensive accessibility to all appropriate networks, particularly in regard to new services offerings such as our mobile data applications.”

McPherson says the deal with Wireless Logic is “enhancing the work of Vodafone to take Isotrak to the next level in tailored M2M managed services connectivity”.

Over the next few months, the two companies plan to work closely on developing opportunities in the European market, taking advantage of the relationships Wireless Logic already enjoys with mobile operators in mainland Europe.