Gurtam leads fleet management market in Eastern Europe

The number of fleet management systems deployed in commercial vehicle fleets across Russia, CIS countries and Eastern Europe will rise from 2.2 million at the end of 2012 to 6.1 million by 2017, according to new research from Berg Insight.

The number of fleet management systems deployed in commercial vehicle fleets across Russia, CIS countries and Eastern Europe will rise from 2.2 million at the end of 2012 to 6.1 million by 2017, according to new research from Berg Insight.

Belarus-based Gurtam (Minsk) stands out as the leading fleet management software provider in the region, managing more than 220,000 vehicles through its Wialon platform, while Turkey’s Arvento Mobile Systems (Bilkent) and Russia’s TecknoKom (Chelyabinsk) are also top-ranking players in their domestic markets, says Berg, with estimated installed bases of between 60,000 and 85,000 units.

The market-research company expects the fleet management market in Eastern Europe and the CIS to gradually converge with developments in Western Europe.

“Eastern Europe is already today tracing the most developed European markets closely in terms of system functionality and service models”, said Rickard Andersson, a telecoms analyst at Berg Insight. “The major Russian solution providers are on the other hand still primarily serving large corporations with standalone systems whereas subscription services are mainly adopted by SMBs.”

In Russia, the primary focus for major enterprise fleets will be web-based services based on recurring service fees, according to Andersson, who expects factor-fitment of OEM truck telematics to be another important trend in the European market.

While these systems are generally available to customers in Eastern Europe and sometimes in the CIS, Russian manufacturers have not embraced them and telematics activities remain limited to collaborations with aftermarket solutions providers, says Berg.

Ultimately, however, local truck manufacturers in the CIS are expected to introduce proprietary telematics systems, including vehicle tracking, remote diagnostics and other fleet management functionality, with competition from truck OEMs in Western Europe driving this development.