Geoforce announces new executive appointments to fuel growth

Geoforce has unveiled details of new executive appointments aimed at fuelling take-up of its asset-tracking solutions in the oil and gas industry.

The company has appointed Mark Slaughter to its board of directors and says that Roopa Misra will become its new senior vice president of customer operations.

Geoforce has unveiled details of new executive appointments aimed at fuelling take-up of its asset-tracking solutions in the oil and gas industry.

The company has appointed Mark Slaughter to its board of directors and says that Roopa Misra will become its new senior vice president of customer operations.

“The flexibility to aggressively recruit the very best talent to our organization was a key driver behind our decision last fall to accept the first equity investment financing in our history,” said James MacLean, Geoforce’s (Coppell, TX, USA) president and chief executive. “Mark Slaughter and Roopa Misra both share our vision and have experience deploying technology-enabled services into the oil and gas industry on a global scale.”

Slaughter formerly worked as chief executive of RigNet (Houston, TX, USA), which provides managed remote communications services to the oil and gas industry, and has more than 30 years of experience in the energy, telecoms and remote communications industries, having previously worked for companies including Halliburton (Dallas, TX, USA) United Technologies (Harford, CT, USA) and Stratos Global Corporation (Bethesda, MD, USA).

“There are many similarities between Geoforce and RigNet’s business models, particularly our commitment to supporting offshore and international markets and our shared belief that success in oil and gas technology services rests on a strong local commitment and customer support that exceeds expectations,” he said. “My experiences at RigNet will allow me to provide strategic and practical guidance as Geoforce pursues a high growth trajectory in the coming years.”

Before joining Geoforce, Misra worked as vice president of global account management for Triple Point Technology (Westport, CT, USA), which provides commodity management software.

She is to assume responsibility for the entire post-sale customer experience at Geoforce, including account management, customer support, fulfillment, field services and project management.

“Geoforce is poised to experience the same kind of growth that Triple Point experienced the past few years, which is one of the main things that attracted me to the company,” she said. “We will focus our attention on the crucial three Rs of customer service – retention, references and revenue – as we leverage Geoforce’s fast growing roster of more than 300 customers within the oil and gas industry.”