Churn and Customer Value Management in Telecom

Date
Start Date: 
Monday, June 23, 2014
End Date: 
Wednesday, June 25, 2014

Czech Republic:

It is a well-known fact that it is much cheaper to retain an existing customer than acquire a new one. But in todays demanding and fickle market, where one tariff change or negative customer service interaction could lose you a customer, how can you keep your customers engaged, satisfied, and most importantly spending on your network? Telecoms IQs Churn and Customer Value Management in Telecoms will address the key challenges facing the operator community today! 

Take advantage of both Telecoms-specific and cross-industry case studies to benchmark and optimise your churn and customer value management strategies. Discover how to leverage customer segmentation to personalise your communications, and develop targeted loyalty programmes that will radically reduce customer churn.

 

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