du signals M2M intent through Gemalto alliance

Middle East operator du has signaled its strong interest in M2M through a new partnership with hardware vendor Gemalto.

The operator says it will use Gemalto’s machine identification modules (MIMs) in all of its major M2M initiatives across a variety of end markets, including the oil and gas, retail, healthcare, power management and transportation sectors.

Middle East operator du has signaled its strong interest in M2M through a new partnership with hardware vendor Gemalto.

The operator says it will use Gemalto’s machine identification modules (MIMs) in all of its major M2M initiatives across a variety of end markets, including the oil and gas, retail, healthcare, power management and transportation sectors.

Noting that solutions will allow remote machines to communicate directly with central management systems, du (Dubai, United Arab Emirates) says these initiatives will contribute to vast operational improvements in the region’s industrial sectors.

By way of example, Gemalto (Amsterdam, Netherlands) says MIMs could be embedded in smart meters so that utility companies can securely and remotely monitor energy usage.

Transportation companies, meanwhile, could use the MIMs to track the flow of vehicles, using up-to-the-minute traffic information to “optimize” routes and reduce costs.

“This is an emerging new focus area for us as part of our strategy to tap new business models and revenue streams,” said Farid Faraidooni, the chief commercial officer of du.

Gemalto claims that its MIMs are suitable for a range of industrial environments, including the “climatic challenges” of the United Arab Emirates.

“du is fuelling innovation in the United Arab Emirates and the deployment of MIM cards has the potential to change the industry’s landscape in the region,” said Eric Claudel, the senior vice president of telecoms at Gemalto Middle East.

“M2M is surging globally with [Beecham Research] forecasting it will become a $28 billion market by 2014,” he added.