DMS market to ship 64.8 million units by end-2020: ABI Research

The global market for Driver Monitoring Systems (DMS) is expected to ship 64.8 million units by the end of 2020, with vehicles sold in the Asia-Pacific region accounting for most of those shipments, according to a new study from ABI Research.

The global market for Driver Monitoring Systems (DMS) is expected to ship 64.8 million units by the end of 2020, with vehicles sold in the Asia-Pacific region accounting for most of those shipments, according to a new study from ABI Research.

The market-research company says that so-called Advanced Driver Assistance Systems (ADAS) are now becoming a standard feature in many cars, particularly in some European and Japanese brands, such as Volvo (Gothenburg, Sweden), Mercedes-Benz (Stuttgart, Germany), Nissan Infiniti (Hong Kong), Lexus (Nagoya, Japan) and Mazda (Hiroshima, Japan).

Manufacturers have not typically offered the same features in US models, although that, too, is beginning to change, with Ford (Detroit, USA) introducing them in its Ford Focus model.

“DMS systems such as Mercedes-Benz’s ‘Attention Assist’ and Volvo and Volkswagen’s [Wolfsburg, Germany] ‘Driver Alert’ systems were the first ADAS systems to be offered as standard equipment by OEMs, albeit only in a small selection of models,” said Gareth Owen, a principal analyst at ABI Research.

“Another very observable trend in 2013 is that ADAS features are migrating from the luxury brands into B, C and even A segment cars,” added Owen. “Typically, the focus here is on offering ADAS systems, mostly as options, designed specifically for low-speed urban driving,” adds Owen.

According to ABI Research, the prices of ADAS are also falling.

The European Ford Focus, for instance, offers an emergency braking system plus lane departure warning and lane-keep assist, driver alert and blind spot monitoring as an optional package for $880 in the UK.

DMS were first introduced in 2006, with Toyota (Aichi, Japan) pioneering developments in this area.

The manufacturer’s system works by monitoring the driver’s face, using a discrete in-dash camera and was initially offered as an optional extra in the maker’s luxury Lexus models.