CTIA 2013: New M2M trade association to prove business case for “Internet of Things”

A number of leading technology companies have come together to form the world’s first trade association aimed at proving the commercial case for M2M services.

A number of leading technology companies have come together to form the world’s first trade association aimed at proving the commercial case for M2M services.

Launched at this week’s CTIA Wireless Show in Las Vegas, the International M2M Council (IMC) (London, UK) includes a selection of influential connectivity providers, software developers, component makers and integrators, with the founding board made up of senior executives from Deutsche Telekom (Bonn, Germany), Digi International (Minnetonka, MN, USA), Kore Telematics (Alpharetta, GA, USA), Oracle (Redwood City, CA, USA), Orbcomm (Rochelle Park, NJ, USA) and Telit (London, UK).

The IMC says its purpose is to help organizations deploying machines in wide-ranging vertical markets by demonstrating that a basic technology set already exists for M2M, and that connectivity is creating new revenue streams, cutting costs and easing regulatory compliance.

That distinguishes it from other M2M groups largely focused on developing technical specifications.

Besides publishing use-cases and business benchmarks for M2M that show the return on investment for deployments, the IMC intends to be the first trade organization to service the entire M2M ecosystem – which is global in nature and covers a wide range of vertical markets.

Aiming to increase the adoption of M2M technology, the IMC says it will promote M2M technology to pertinent vertical markets, establish business metrics and best practices for M2M deployments, educate professionals from different corporate functions about M2M and champion M2M technology before governments and regulators.

“As the M2M industry enters a new phase of broad-based growth and increasing complexity, now’s the time for leadership companies in the M2M community to create a forum where they can share lessons learned, best practices and ideas for future growth,” said Patrick Shay, EVP of sales and marketing for ORBCOMM Inc., a charter IMC board member and a leading provider of satellite services.

“The International M2M Council will serve as a voice for our rapidly growing industry and a bridge for M2M solutions providers, users and standards organizations around the globe. Most importantly, it will help to propel the growth curve in M2M business and promote best practices internationally,” said Shay.

In addition to ORBCOMM’s Shay, the IMC founding board includes Juergen Hase, the vice president of Deutsche Telekom’s M2M competence center; Matt Jennings, the vice president of the digital solutions group for Digi International; Alex Brisbourne, the chief executive of Kore Telematics; Chris Baker, the senior vice president of ISV/OEM/Java for Oracle Corporation; and Alexander Bufalino, the senior executive vice president of global market for Telit Wireless Solutions.