After a muted opening, most exhibitors are quite pleased with foot traffic on this the second day of CeBIT 2011 in Hannover, Germany. But many M2M exhibitors are going a step further and reporting, to their delight, show-goers are far more familiar with the concept of machine-to-machine communication than ever before.
Telit (Rome, Italy) has finalized a long awaited deal to acquire Motorola's (Schaumburg, IL, USA) machine-to-machine business unit for $23 million plus $3 million in related assets. Employees are now in the intermediate phase of the integration process, which has been in progress for some time.
According to Alexander Bufalino, VP of Global Marketing for Telit, his company is currently the number 3 M2M provider but seeking to become number 2. To do so, a successful M&A move was necessary.
An impressive new GPS transceiver is on display at the O2 (Berkshire, UK) booth this week inside the M2M Zone, Hall 7. The unit boasts two never-before-seen features that have been predicted, but never successfully implemented until this model.
Pacific Controls (Dubai, UAE) is at CeBIT this week promoting a variety of products and services for the energy sector. Chief among them are "Gbots," first announced late last year. Gbots are autonomous software "agents" capable of flexible action in dynamic, unpredictable management environments of networks or smart devices.
M2M Zone Conference at CeBIT 2011M2M - Connect Devices to Intelligent, Responsive, Location-Aware Networks
Maximize Investments in Mobile Networks Consumer, Enterprise & Utility Infrastructure
3 March 2011
Telematics & Automotive World Hall 7, Stand A28
FREE to all registered CeBIT Attendees
SkyWave (Ottawa, Canada), an Inmarsat-based satellite solution provider, is exhibiting at CeBIT 2011 this week and showcasing their dual-mode SureLinx 8100 M2M module. The system reduces operational costs by intelligently delivering data messages using the lowest-cost message routing: cellular frequencies when in range of terrestrial networks, and satellite service in other areas.
Long-time rivals Deutsche Telekom (Bonn, Germany) and France Telecom-Orange (Paris) announced on February 11 that they will cooperate on M2M operations and service development . Both will participate in the M2M Zone Conference at CeBIT.
The M2M sector is showing explosive growth this year, often pegged at a compound annual growth rate of over 20%. Our own M2M Zone Pavilion has more than doubled for this year's CeBIT, making it--in some ways--the largest M2M event in all of Europe. With that in mind, we spoke with Frank Poerschmann, Global Head of CeBIT, for his take on M2M's role at the show.
The CeBIT 2001 M2M Zone Pavilion, located at the center of Telematics Hall 7, has more than doubled in size since last year's show, reflecting the already strong growth of this potentially explosive industry. With 14 of the most influential M2M names exhibiting, the M2M Zone is home to the manufacturers and service providers of the latest and most advanced machine-to-machine technology in existence.
M2M applications that take advantage of LTE networks will dominate this year's CeBIT, said Norbert Handke, CEO of ITS Network Germany (Brussels, Belgium), in an exclusive interview earlier this month. Dr. Handke also let slip a few products and services that his company, Intelligent Communications Systems, will be exhibiting during the week.