BT grows broadband market share in first quarter: Point Topic

UK telecoms incumbent BT strengthened its position in the country’s broadband market in the first three months of the year, according to new research from Point Topic, gaining 0.28% market share to give it 30.3% of the market altogether.

The retail business of BT (London, UK) now serves more than 6.7 million broadband customers, 800,000 of whom are also subscribers to BT Vision, the company’s television service.

UK telecoms incumbent BT strengthened its position in the country’s broadband market in the first three months of the year, according to new research from Point Topic, gaining 0.28% market share to give it 30.3% of the market altogether.

The retail business of BT (London, UK) now serves more than 6.7 million broadband customers, 800,000 of whom are also subscribers to BT Vision, the company’s television service.

Sky (London, UK) also performed well during the quarter, adding 152,000 broadband customers to give it 4.39 million overall, and looks set to overtake cable company Virgin Media (Hook, UK) – the UK’s second-biggest infrastructure-based provider – if it can maintains its current momentum.

With 19.9% of the market, the company will be helped by its agreement in March to acquire broadband assets held by Telefonica UK (Slough, UK) for the sum of £180 million.

Virgin Media, by contrast, reported net subscriber additions of just 37,400 during the quarter, compared with 45,700 a year earlier.

The business was recently acquired by international cable operator Liberty Global (Meridian, CO, USA) in a $15 billion deal that could help to improve its performance in the quarters ahead.

The UK’s smaller operators had somewhat mixed fortunes.

TalkTalk (London, UK) managed to sign up 10,000 broadband customers, the same number as in the preceding quarter, before which it had been suffering losses, noted Point Topic.

EE (Hatfield, UK) – a joint venture between Deutsche Telekom (Bonn, Germany) and France Telecom (Paris, France) – also staged something of a recovery, adding 1,000 customers during the quarter, to give it 694,000 in total, after reporting broadband losses in the final three months of 2012.

Yet Telefonica UK continued to suffer, losing more than 40,000 broadband customers in the quarter to leave it with just 519,400 and a market share of 2.4%.