Bridgewave expands international presence with new distribution partners

4G millimeter wave backhaul solutions supplier BridgeWave Communications Tuesday announced the international expansion of the company’s presence and expertise with the addition of several new partners across Western Europe and the Middle East, specifically in France, Germany, United Arab Emirates and the United Kingdom.


4G millimeter wave backhaul solutions supplier BridgeWave Communications Tuesday announced the international expansion of the company’s presence and expertise with the addition of several new partners across Western Europe and the Middle East, specifically in France, Germany, United Arab Emirates and the United Kingdom.

The need for cost-effective, high capacity, gigabit wireless solutions is driven by today’s bandwidth-intensive applications such as cloud computing, electronic medical records, video surveillance and the onslaught of smartphones and tablets that consume enormous amounts of data traffic. According to the company’s press release, BridgeWave’s millimeter wave and microwave products support high capacity, native GigE traffic while avoiding the complications and costs of leasing or trenching fiber. As more countries continue to adopt millimeter wave (60-80 GHz) frequency bands, BridgeWave has expanded its distribution partnerships to provide high capacity gigabit wireless solutions for enterprise, government, service provider, mobile broadband and fixed networks.

The company’s international presence is bolstered with strategic partners in Germany via SCALCOM Distribution and in France via Elexo, while distribution in the United Kingdom is through Avnet Technology Solutions and in the Middle East via ME Connect. These new channels augment existing distribution partners in the United Kingdom (802Global) and Middle East (Prologix). BridgeWave chose these partners to represent the company’s products due to extensive experience in selling and supporting wireless solutions in local markets, combined with a high caliber of end user support.

“The global explosion of Internet traffic has proven a need world-wide for a cost-effective alternative to leased-line fiber. Our partners have found BridgeWave’s millimeter radios are easy to deploy and provide the capacity needed to handle bandwidth-intensive applications in a variety of vertical markets.” said Evan Evangelinos, managing director, Europe at BridgeWave. “Through these new relationships, BridgeWave is poised to address the needs of its customers world-wide for quicker response times for proposals and RFQs, rapid product delivery and local post-sales support.”

“BridgeWave has a great value-proposition offering reliable, affordable products that specifically address our need to offer a high capacity, wireless alternative to leased lines and LAN extension services,” said Georg Skala, sales director, wireless solutions for SCALCOM Distribution. “This new addition to the SCALCOM portfolio will expand our wireless networking capabilities and will benefit existing or potential customers who seek a robust, full-rate gigabit wireless solution.”

SCALCOM will be hosting four roadshows in Germany, presenting BridgeWave’s high capacity GigE wireless solutions to end-users and resellers in the region.

Additional information about BridgeWave’s International distribution partners is available on the BridgeWave website.