This week, the M2M Zone was on the floor and in the conferences at the CTIA Enterprise and Applications show in San Diego, California, and one topic that was stressed from some of the top industry executives was simplicity. There is no question that the technology behind M2M applications is complicated, and it will remain complicated. The simplicity these executives were referring to was in the eyes of the consumer.
On Wednesday, Telefonica's O2 (Slough, England) announced plans to introduce free calls to mobiles and landlines over the internet. This decision highlights a key challenge for mobile operators - overcoming the commoditization of voice calls - a process which is being facilitated by falling mobile termination rates. Offering their own applications will be one way for operators to differentiate their products and retain a share of this growing market.
For the first time in history, wireless subscriber connections have surpassed the population in the United States and its territories (Puerto Rico, Guam and the U.S. Virgin Islands), which means the wireless penetration rate in the U.S. is 103.9%, according to a survey connected by CTIA- the Wireless Association.
According to Cisco estimates, the number of mobile-only Internet users will reach 788 million by 2015 – a 56-fold increase from the 14 million users in 2010. Further, Morgan Stanley analysts predict that, based on the current rate of change and adoption, mobile web usage will overtake desktop usage by 2015.
On Wednesday, TelecomEngine got a chance to visit with Verizon Wireless (Basking Ridge, N.J., U.S.A.) at the CTIA Enterprise and Applications show in San Diego, California to get a demo of their newest piece of technology.
Verizon showcased the Mobile UC Client, a tool that allows a person’s business landline number to be assessable from their mobile phone. According to Bill Versen, director of Advanced Mobile Communications at Verizon, this is meant to leverage existing infrastructure to extend the Private Branch Exchange (PBX) to the mobile phone.
Reporting live from the floor of the CTIA Enterprise and Applications show in San Diego, California, the M2M Zone has seen new products and announcements from many key players in the industry. It’s fair to say that overall, the M2M industry is optimistic about the future of the market, as well as the new opportunities for growth opening up in the M2M space. “We are in the second inning of a 20 inning ballgame,” says Stratton Nicolaides, CEO of Numerex.
RACO Wireless (Cincinnati, Ohio, U.S.A.), a provider of machine-to-machine (M2M) connectivity, announced four partnerships at the CTIA Enterprise and Applications show in San Diego, California.
The first partnership announced by RACO Wireless was with Aeris Communications Inc. (San Jose, Calif., U.S.A.), a cellular carrier for M2M applications. Aeris offers CDMA coverage throughout North America, as well as GSM coverage through T-Mobile.
Live from the CTIA Enterprise and Applications show in San Diego, California, M2M Zone has seen many important announcements from M2M companies, including u-blox (Thalwil, Switzerland), a wireless chip and module company. On Monday, u-blox announced a CDMA module for the U.S. market, as well as partnership with Sprint (Overland Park, Kan., U.S.A.).
On Monday, a day before the CTIA Enterprise and Applications show was set to get underway in San Diego, California, the GSM Association, including top executives from AT&T (Dallas, Texas, U.S.A.), Telenor Connexion (Stockholm, Sweden) and Qualcomm (San Diego, Calif., U.S.A.) came together to speak about the major revenue opportunities that exist with mobile connected devices.
New and additional services for connectivity and data management are the highest priorities for vendors to the M2M industry according to experts at an industry gathering organized by module maker Telit Wireless Solutions and held on the eve of the CTIA Enterprise show in San Diego.