Telit supports rollout of M2M bike taillight in Brazil

M2M module maker Telit is supporting the rollout of a new bicycle taillight featuring an embedded tracking device in Brazil.

Pioneered by local company Nastek Tecnologia (Campo Grande, Brazil), the Yon Bike Lamp – as it is branded – incorporates a GSM/GPS tracker in a bike taillight, allowing users to track a bike’s whereabouts and monitor riding statistics using smartphones.

The device features Telit’s (London, UK) GL865-QUAD module and is able to communicate over GSM and GPRS networks.

A website, as well as Android and iPhone apps, allow users to obtain information about their bikes, including details of its location.

According to Nastek, the product also works as a regular, waterproof taillight and includes a built-in accelerometer that senses when the user is not riding and turns itself off to save energy.

“The shift towards sustainability of the past few years has caused a lot of people to choose bicycles as a transport alternative leading to strong market growth,” said Lauro Cruz, Nastek’s director of technology.

“However, as bicycles rise in popularity, so does theft,” he added. “The need for solutions in response to demand from bicycle riders motivated Nastek to develop a product that is a security tracking device with the added value of a taillight and a fitness monitor.”

Nastek says the internal fitness functionality in the Yon Bike Lamp helps to manage a user’s exercise regime.

The device can determine riding time and distance as well as average speeds, and provide estimates of calories burned.

“The Yon Bike Lamp is a product that takes full advantage of M2M technology to address increasing market demand,” said Ricardo Buranello, Telit’s Latin America Director.