Qualcomm owned Snaptracs launches GPS tracker for pets

Last week, Snaptracs Inc., a newly formed, wholly owned subsidiary of Qualcomm Incorporated (San Diego, Calif., U.S.A.), announced its first product, a GPS tracking system for pets.

Tagg—The Pet Tracker, a pet tracking system equipped with GPS and wireless capabilities, enables pet owners to know where their pets are and be notified if they wander off. The Tagg Master Kit, which includes all hardware and one full year of service, is $199.99 and is anticipated for shipment in September.

Hundreds of thousands of pets go missing every year, and according to the National Council on Pet Population Study and Policy, only 15 to 20% of lost dogs and only 2% of lost cats are ever returned to their owners. Tagg—The Pet Tracker is a purpose-built tracking system that uses a combination of GPS and wireless technology to monitor a pet’s location and quickly notify the owner via email and/or text if the pet leaves its Tagg zone, the area where it spends most of its time—typically the home, yard and adjacent areas, according to Snaptracs.

The Tagg tracker is designed for dogs and cats over 10 lbs. and is a small, lightweight and durable device that attaches to an existing collar, says the company. Built to withstand strain from running, digging and jumping, the tracker is meant to be worn at all times, even while swimming. The battery can last up to 30 days, but actual battery life will vary based on usage patterns, according to Snaptracs. A battery recharge notifications and a trip button, which allows pet and owner to take walks, car rides or travel without sending an alert, are built into the tracking device.

The tracking service is provided on the Verizon Wireless network, according to the company.

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