Orbcomm expands into Canada with Rogers tie-up

Satellite and M2M player Orbcomm has expanded its presence in the Canadian market through a deal with mobile operator Rogers.

The tie-up will see the two companies jointly market the availability of Orbcomm’s (Rochelle Park, NJ, USA) range of asset tracking and monitoring services over Rogers’ (Toronto, Canada) cellular network.

Having won approval as a Rogers Supported Reseller, Orbcomm says it plans to target customers in Canada’s transportation and distribution, heavy equipment, and oil and gas industries.

Rogers claims the alliance will allow it to more easily deploy “proven M2M technology and ROI-driven telematics solutions” for its Canadian customer base.

“We are proud to participate in Rogers Supported Reseller program,” said Marc Eisenberg, Orbcomm’s chief executive. “This program broadens Orbcomm’s market distribution channels for our high-performance M2M products and services in the Canadian market.”

“With over 15 years of expertise in the M2M space and a broad portfolio of hardware and web reporting applications, we are well positioned to work with Rogers’ local sales and support teams to bring our M2M tracking and monitoring solutions to market,” he added.

The companies say they will begin joint marketing of Orbcomm’s M2M solutions in Canada in the first quarter of 2014.

Although confined to Canada, the tie-up looks similar to a partnership Orbcomm formed with Telefonica (Madrid, Spain) in November 2013, allowing it to use the Spanish operator’s cellular infrastructure across a number of geographical markets, and take advantage of Telefonica’s global roaming agreements with other players.

News of the Rogers deal comes days after Orbcomm unveiled details of a public offering of 5.5 million shares of common stock.

The company has said it plans to use some of the proceeds it raises through the offering for future acquisitions as part of its growth strategy.