NEC and Maestro to combine M2M expertise

Japan’s NEC and Hong Kong’s Maestro Wireless have formed a strategic partnership aimed at exploiting global M2M business opportunities.

Under the agreement, NEC (Tokyo, Japan) will integrate its CONNEXIVE service platform with hardware developed by Maestro (Hong Kong) to provide an improved M2M offering to mobile operator and enterprise customers.

NEC currently markets CONNEXIVE – as well as its portfolio of network services, datacenter services and vertical M2M application – to a broad range of industry sectors, including manufacturing and agriculture, while Maestro is already recognized for its expertise in developing GPS modules, cellular modems, multi-mode gateways and trackers.

The partnership is likely to face stiff competition from other M2M companies that are also trying to provide a ‘one-stop-shop’ service to their customers, and it looks set to focus on upselling to existing clients in the first instance.

“M2M has exceptional potential and is continuing to grow as mobile operators recognize the value of M2M users, who tend to maintain loyalty to services over the long term,” said Yutaka Inoue, department manager for NEC.

“NEC understands that M2M users are not only in need of mobile network connectivity, but also devices, M2M service platforms and vertical applications as well,” added Inoue. “This partnership will help mobile network operators to concentrate core competencies and to capture revenue from the M2M market.”

Maestro says its technologies are “highly compatible” with NEC’s solutions and that the collaboration between the two companies should help customers to reduce costs through the introduction of new M2M services.

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