Juniper expands CDN offering with service management layer acquisition

Juniper Networks, a networking systems provider, and BitGravity, Inc., a content delivery network (CDN) specialist that is wholly owned subsidiary of Tata Communications, on Monday announced they have signed an agreement under which Juniper will acquire rights to the service management layer of BitGravity's Content Delivery Network (CDN) technology. Financial terms of the transaction were not disclosed.


Service layer management is used in a CDN to provide systems monitoring, reporting, distributed management, and customer interfaces for both the network operators and content providers.  BitGravity (Burlingame, Calif., USA) is already a customer of Juniper and has been integrating Juniper’s (Sunnyvale, Calif., USA) services into its service management technology.


"The timing is right for this partnership because there is a growing need from service providers in this space,” says Perry Wu, senior vice president of Business and Strategy at Tata Communications.  “The combined technologies put Tata Communications and Juniper Networks in pole position to enable the carrier CDN industry.”


Juniper plans to use its Network Media Flow product line with BitGravity’s service management layer technology to enable telecom and media providers to deliver online content more efficiently and providing more revenue streams, says the company.


With a private CDN, customers can have more control over content and their subscriber’s experience- enabling more flexibility and customization, which can lead to new service offerings,” says a Juniper spokesperson.  “With Juniper’s Media Flow Solution, customers can offer CDN service options directly to content publishers, differentiated by high quality service delivery. The Media Flow Solution also enables existing content such as video on demand libraries to be repurposed for delivery to additional screens such as mobile devices and PCs.”

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