Fleetmatics enters Australia as fuel costs soar

UK-headquartered Fleetmatics has launched an office in Australia, hoping to capitalize on local demand for fleet-management services as fuel costs in the country continue to rise.

The move comes several months after Fleetmatics (Reading, UK) acquired an Australian company called Connect2Field (Sydney), which develops so-called “field service” software, and coincides with expansion activities in Europe.

“Officially expanding in Australia was a natural move for Fleetmatics on the heels of our August 2013 acquisition of Connect2Field,” said Jim Travers, the chief executive of Fleetmatics. “The launch comes at the same time as our expansion into the Netherlands, both of which deliver on our goal to continue to grow the business via global expansion and new partnerships.”

Fleetmatics claims the timing of its Australian launch could not be more appropriate, as local fleet-management businesses struggle to cope with the recent steep rise in petrol prices.

According to the Australian Institute of Petroleum, petrol prices have spiked six cents per liter since the year started and economists have been warning motorists to expect further increases in the months ahead.

Fleetmatics also claims to have signed up a high-profile Australian customer in the shape of Formway Group (Helensvale, Australia), a Queensland-based metering company.

“We selected Fleetmatics after a review of several commercial fleet telematics solutions, because of the unprecedented level of visibility and control it provides,” said Darren Linney, Formway’s chief operating officer.

“Further, given that the company already has a hand in the Australian market from its acquisition and long history of proven technology, we were confident in their ability to deliver superior service – and to empower us to deliver that same level of service to our own customers,” he added.

Fleetmatics currently claims to serve more than 20,000 customers and 417,000 vehicles worldwide and says its solutions are designed to increase mobile workforce and fleet productivity while decreasing costs related to fuel consumption.