Deutsche Telekom promotes M2M on the farm

M2M technology is finding some novel applications. A new service available from Deutsche Telekom’s M2M Marketplace is designed to provide automatic notifications to livestock farmers when calving begins or when a cow is in heat and ready for insemination.

The system works by means of M2M data-collection devices, equipped with Deutsche Telekom (Bonn, Germany) SIM cards, installed in stables or the field. Sensors measure the cow’s vital data and then relay it to the data collection device, which, in turn, sends a text-message notification to the farmer.

The German operator has worked in partnership with monitoring company MEDRIA Technologies on the system. The companies say they intend to cooperate on the rollout of the service to 5,000 farms around Europe.

Deutsche Telekom claims that the M2M application can help to boost reproduction rates and farm profits, as well as cut down on sleepless nights for farmers. Data readings are not only available as texts on mobile devices but can be viewed on the internet thanks to an M2M GPRS data link between the data collection device and MEDRIA’s data center.

If the Deutsche Telekom network is not available, the SIM card switches automatically to the best available network at the location.

“M2M solutions deliver major benefits in nearly all industries,” says Jürgen Hase, head of Deutsche Telekom’s M2M Competence Center. “That is why we are banking on innovative partners like MEDRIA Technologies, who know the specific demand and use cases in their industry. Together with strong partners, we develop and provide end-to-end M2M applications to best serve customer demand.”

MEDRIA says that it chose to partner with Deutsche Telekom because of its excellent network quality and the marketing support it offers through the M2M Marketplace.