Deutsche Telekom launches M2M Marketplace

On Wednesday, Deutsche Telekom launched its M2M Marketplace, which is a platform for manufacturers and dealers to offer their hardware, software, apps and full-package services relating to M2M communication.

According to Deutsche Telekom (Bonn, Germany) in the future it will also offer the requisite SIM cards and SIM chips via the M2M Marketplace.

The Marketplace provides vendors with a global distribution channel for M2M products in addition to their own sales channels. Interested customers can compare offers on an international scale and cover their individual M2M needs or alternatively purchase a full-package solution, says the service provider.

Vendors put details of their hardware, software and industry apps on the portal, including a description and pictures of the product, or screenshots of the web interface. There is also the option of including technical documentation for download. Vendors can allocate their offers to the nine segments: Energy, healthcare, transport & logistics, automotive, consumer electronics, retail, industrial automation, public sector and security, according to Deutsche Telekom.

"The Marketplace brings together global supply and demand for M2M solutions in a straightforward way, thereby lending greater dynamism to M2M business," says Thomas Kiessling, chief product and innovation officer at Deutsche Telekom.

The various potential applications of M2M in a broad range of industries means many different partners have to work together to create individual solutions, says Deutsche Telekom. The portal supports both solution providers and customers who want to optimize their business with the support of M2M.

During the launch phase vendors can offer their solutions free of charge with immediate effect until July 2, 2012. After that, the usual fees for online sales platforms will be chargeable, varying in accordance with the type of solution being sold. The marketplace will be launched in just English, with other languages being planned as it expands into the customer market.

According to analyst firm Infonetics Research, embedded mobile machine-to-machine (M2M) connections are expected to reach 428 million by 2014, driven by an explosion of mobile devices, applications, services and providers. Demand is rising for mobile M2M applications across fast-growing industries such as smart energy monitoring, telemedicine, building security, transport & logistics and consumer electronics. According to Deutsche Telekom, this is why the company is unveiling its M2M Marketplace.


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